Technology drives innovation toward making systems faster and easier. In the past, trademark researching, submission, and approval processes have been just the opposite.
Businesses as well as individuals hire trademark lawyers for various reasons. In general, it makes good business sense and more often than not saves the client a lot of money in the long run.
Retaining a trademark attorney is the best way to ensure that the design that you have created to represent yourself, your ideas or your business stays in your exclusive possession.