Interbrand, the worlds largest brand consulting agency, recently named Toyota at one of its Top 100 Best Global Brands for 2012. Steven Toyota is proud to carry the Toyota vehicles that have helped the Japanese automotive company continue to rise in the rankings.
For 2012, Toyota moved up one position in Interbrands rankings to number nine in the world. It is important to note that Toyotas ranking is among all global brands, not just car companies. In fact, Toyota is highest ranked auto manufacturer, as no other automotive company was even able to crack the top ten.
The resilience of the Toyota brand seems to have closed the chapter on sudden acceleration and helped the carmaker in reclaiming its global leadership position, said Interbrand in its review of Toyota. In addition to showing solid numbers with repeat customers, Toyota is strengthening its appeal with younger consumers. The brand has intensified its incentives push and reduced its fleet sales. This helps customers find a good deal while also holding the line
on the resale value of their vehicle.
Toyota continues to display its dominance in the automotive industry as the companys value increased one percent from last year- now valued at 30.1 billion. Even though Toyota is one of the largest manufacturers of automobiles that is not the only criteria that went into the decision to rank them in the Top 10 Best Global Brands.
For more information on the Toyota brand, or to purchase a new or used Toyota, visit Steven Toyota in Harrisonburg, VA. The Virginia dealer is also located online, at http://www.steven-Toyota.com/index.htm.
About Steven Toyota
Steven Toyota, http://www.steven-Toyota.com/index.htm, of the Harrisonburg, Virginia area carries an extensive inventory of Toyota cars and SUVs. The dealers finance specialists work with a vast array of lending sources to guarantee their customers get the most complete and comprehensive financial package available. In addition the Virginia dealer provides automotive service, and offers Toyota parts.