For a normal internet user, email is just about sending and receiving messages, sharing files and using some other handful of functions. But for a marketer, it has great potential which if tapped and could turn around the fortunes of a company by bringing more customers, increasing web traffic, rise in sales and increasing mind recall. Now, you must be wondering how an email can accomplish tasks for which giant companies spend billions of dollars. Well, the fact is that it can be achieved by using an email marketing tool.
An email marketing tool makes use of an email to convey, popularize and promote an idea, product or service. Though there are many email marketing players in the market, Redcappi distinguishes itself by offering innovative bundle of services. Its email marketing software differentiates itself from the others in the market through the following points:
An email platform attains popularity only if it is simple enough to be operated by a person with no technical knowhow. A number of clients who are willing to use email marketing are businessmen or entrepreneurs with limited knowledge of software applications. Therefore, it is very important for an email marketing platform to be simple. The idea is that easier it is to understand, more it is experimented with. Therefore, simple email marketing platform is a must. Considering clients who wish to scrutinize the service before using, RedCappi also offers free email marketing package which allows users to send emails to a limited number of contacts.
Simplicity doesnt mean that an email marketing company can get away with products with limited functions and formatting tools. Email marketing software
needs to have formatting tools that gives user the freedom to experiment. There should be scope for company logo insertion, theme insertion, color scheme alterations, social media integration and other necessary formatting tools. Drag Drop interface is quite popular nowadays and it is one of the areas in which RedCappi scores.
More than Just Email
The job of email marketing services doesnt end by just making and sending emails. Marketers also need to track the performance of their campaigns through statistical data. Number of opens, clicks, bounces and unsubscribes are very crucial for making future decisions related to email marketing. Information on links that people clicked on also comes handy for future strategy making. Moreover, with such statistics options, one can also compare the performance of two projects to draw conclusions.
CAN -SPAM laws
Nothing is bad than an email marketing campaign ending up in spam rather than inbox. This also hurts the reputation of a company. Therefore, it is very crucial that campaign should be in compliance with CAN -SPAM laws. Single click unsubscribe button is very effective in dealing with such laws. Being in the field of email marketing from a long time, RedCappi realizes the importance of such laws and bides by them.
Another feature that adds more firepower to a campaign is easy email marketing techniques. To do the same, RedCappi includes forward-to-a-friend feature in its emails through which sharing becomes even simpler. In addition to all this, automated list management system also comes handy as it helps in tackling unsubscribes and bounce backs.
Therefore, email marketing could be a great resource if chosen wisely.