Flash banners are catchy; they have the power to engage visitors or audience if they are made with thought, and they can also leave a strong mark on viewers mind. Because of their appeal, flash banners are used for websites as well as advertisements. However, even after so many positives, a banner can turn a disaster if designer doesnt attend to some crucial points. Though the points may seem simple, not paying heed to them can have serious consequences. So, these are the points one should consider whileflash banner designing.
Small File Size
In reality, people dont look forward to see what flash banners have to tell. So, if banner based ads doesnt convey the message quickly, then, whole effort will be lost. To guarantee good response, small file size is very suitable as bigger ones take time to open along with making the website drag. Also, not all web users have high speed internet connections to take care of heavy files. So, keep them light and everyone happy.
Flash Banners are used for communication and what better way can that be done than using text. To make sure that the text is readable and easy to go through, use a font that is simple to read. It is also an advantage to have large font sizes so that text is able to attract users otherwise engrossed in graphics and moving elements. Flash Banner usually catches attention for some seconds; so, make sure important points are conveyed initially. Focus
When designing flash banners for advertising, one needs to make sure that basic elements like company logo and name are included. This is critical because if the same are not used sparingly, the audience may remember the creative work done but sadly, your identity might be forgotten. While established brands can go light on this element by using it in the very end, designers working forsmall business web design have to take this into account.
It always pays to engage audience by offering something to do. Designing the banner in such a way that visitors can communicate with it through clicks or buttons is a good idea as this keeps them engaged. A banner that goes on itself like an advertisement is less likely to make an impact on users mind. A number of designers are opting for this option to make sure that people pay attention to what they have to say.
Say it quickly
No matter how high it ticks on visual appeal, making a flash banner that tells a long story would not be able to interest the customer for long. Whatever a banner has to say, it should in a short time frame as web users usually have short attention span. So, it makes sense to say quickly. Call to action buttons are also used by designers to make banners more effective.
While there are a number of other points, these are the central ideas that one should consider to create perfect flash banners.