Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches an Info-graphic report on Social Media Buzz for Olympics 2012 in India.
The objective of this study was to capture the buzz in India about Olympics in social media. Most of the conversations happening are on Facebook and Twitter. London Olympics 2012 has shown that there are many other sports apart from cricket which can bring people together.
Being a complete cricket driven country, it was a real surprise to see that other sports having such a huge buzz in India. Cricket might still have strong presence in the media and maintains leadership in the brand endorsement, Indians have moved on and they now have diversified their sports interest says Deep Sherchan, CMO, Simplify360.
Sherchan adds, This is going to have huge impact in celebrity and brand endorsements. Other sports will benefit with the move, and it is a good sign for the nation.
Some key findings:
Highest number of conversations
happened on Twitter 17,614 Unique people
MC Mary Kom event was on the peak of Olympic buzz
Boxing reigns as the most talked sport followed by Badminton
Saina Nehwal was the most popular Indian Sportsperson
Most of the conversations came from Mumbai
Olympics generated more buzz in India than India Sri Lanka Series during the same time.
Simplify360: Simplify360 is a Social Media Management Application for Social Business Analytics and Multichannel Engagement. Global clients have validated the product for stability and scalability with significant use for some time now. It enables organizations to effectively implement social media concepts in to core business functions. Powered by Simplify360 AnalyticsTM, Simplify360 extend a sophisticated and user-friendly environment to realize value via actionable intelligence. The company supports a variety of Enterprises, SMBs, Media Agencies, Research and Analytics Communities and Customer Support Organizations.