San Francisco, CA - September in Americas big apple is synonymous with high-end fashion and this phenomenon is currently present because of the Mercedes-Benz Fashion Week. Maybellines official cosmetics sponsor is the automobile manufacturer. This event has been supported by the company for the seventh straight season and that is the reason why Maybelline is right now considered to be the big apple itself.
This season, the long-lasting beauty competition is constant. Its sure-fire collaboration with makeup artists and prime designers, loaning their backstage vision and talent to Lacoste, Bibhu Mohapatra and wife Zoe, Custo Barcelona, Mara Hoffman, Cushnie et publisher, DKNY, Victoria Beckham, Betsey Johnson, Wes Gordon as well as Glen Gebhard Miele, is sure to make the media go wild.
A professional makeup artist by the name of Charlotte Willer will lead the event again by being Maybellines main makeup creator for European models in New York. This event also includes Gato alongside the hugely popular freelance makeup professional Charlotte Tilbury. The general public is additionally excited regarding the appearance of world famous freelance makeup creator, Diane Kendal, for the very first time this season.
As has always been the case, new fashion trends are expected to be born there and then on the runways during the fashion extravaganza in New York. Still, it is common courtesy to denote that both style and fashion belong to everybody. From Brooklyn to Virginia, Maybelline is passing on the hype surrounding the Mercedes-Benz Fashion Week by catering to fashion lovers in every part of the country.
Starting on the 6th of September and lasting till the 13th, Maybelline, together with media partners IMG Fashion and YouTube, will once more present designer fashion shows that are streamed live to the entire world through the Internet. As for prime-time television, New Yorkers all over the city will witness the shows also being streamed live within the heart of Times Square on an enormous screen on Thursday, September 6th.
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