LIS Announces takeover of Bookielocator.com
The online bookmaker comparison site bookielocator.com has been sold to internet start-up company LIS. The purchase will put bookielocator.com and its mobile counterpart bookielocator.mobi in a better position to expand far quicker than in the previous years.
According to Rob Ross CEO at LIS; The purchase will ensure the continuation and expansion of the bookielocator.com website and will also enable the site to be more localized across Europe and Asia, subject to local legislation.
The site already features links to Ladbrokes, Paddypower, Bet Fred and its principle sponsor Bet365.com along with another 18 partners. The main idea for the site was to be able to find a local bookmaker via an interactive map which is partially available for Ireland, plans are already underway to complete this map and expand to UK locations.
Mobile is the biggest challenge for the new owners of bookielocator.com and bookielocator.mobi as the mapping technology works best when on the move. Bob Ross explains that finding a local bookmaker is now an important part of Online betting as a lot of punters prefer not to use a credit or debit card and lodge in cash and more importantly, collect in cash at a local outlet. This is possible by opening the account via bookielocator.com
and visiting the betting brand outlet with your username, you will need photo ID to withdraw cash.
Bookielocator.com will also focus on the emerging mobile casino market and will enhance the mobile site to include this, as the previous site only included these on the main site along with bingo, poker and gaming.
Offline casinos and racecourses are also being catered for along with a dedicated mapping page for both which is one of the main requests from visitors of the site, for example Casinos in Ireland are similar to card rooms and are sometimes do not even have a sign outside, unlike their UK counterparts, mapping technology could be used to advertise these.
Going forward LIS hope to expand the services of the bookielocator websites to include a bookmaker rating system updated by the public which will become a valuable asset to prospective customers and to the bookmakers themselves who up to now rely on mystery shopper reports, LIS plan to gather feedback from site visitors and display them on site with more detailed analytics available at a cost to large bookmaker chains
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