Fresh To Order Signs Agreement With Concessions International For Hartsfieldjackson Airport

Fresh To Order (f2o) announced today the signing of the franchise agreement with Concessions International to open a location in Hartsfield-Jackson Atlanta International Airport.

Alpharetta, GA (USA), Friday - May 25th, 2012 -- Fresh To Order (f2o) announced today the signing of the franchise agreement with Concessions International to open a location in Hartsfield-Jackson Atlanta International Airport. The companys first airport location will be in the Concourse B food court and is scheduled to open in October. Construction is slated to begin this summer.

"Opening a restaurant in the worlds busiest airport will generate brand recognition far beyond Atlanta," said Pierre Panos, concept creator and President of Fresh To Order. "Atlantans have been extremely loyal since the opening of our first restaurant in 2006. We hope visitors to the area will be just as receptive as our long-time guests."

The 575 square foot restaurant will feature a pared down menu with an emphasis on the chains famous salads and paninis. Five of the companys signature "long plates" will also be available.

In addition to the new HJAIA location, Fresh To Order ( http://www.fresh2order.com ) is projecting to open another restaurant near Emory University in Atlanta before the end of the year.

Fresh To Order has ramped up its franchise development efforts for the remainder of 2012. Earlier this month the company hosted its inaugural tasting event in Orlando. The next event will be on June 11 in Nashville. These regional menu tastings bring Fresh To Orders chef-inspired cuisine to potential franchisees, investors, local business and community leaders. The small group format gives attendees the opportunity to sample the f2o menu alongside Panos and executive chef Jesse Gideon.

Fresh To Order ( http://www.fresh2order.com ), a pioneer in the "fast fine" dining segment, has already distanced itself from fast-casual eateries by providing a casual fine dining taste profile at a fast-casual price point with an elevated level of service. The average guest ticket order is 9 at lunch and 11 at dinner. Every protein is cooked "fresh to order" on a flame grill in the open-display kitchen as guests order, and dressings and soups are prepared from scratch twice daily in each restaurant. A wide selection of wines and beers is also available. Five of Fresh To Orders locations are located in and around metropolitan Atlanta, with the sixth location in Chattanooga, Tenn.; nine locations will be open by the end of 2012. Two of the locationsJohns Creek and Sandy Springs in suburban Atlantaare franchised. By 2015, Fresh To Order expects to have 50 locations nationwide, with another 50 locations in various stages of development.

FRESH TO ORDER
8460 Holcomb Bridge Rd., Suite 200
Alpharetta, GA 30022
Contact: Pierre Panos
Phone: 770-594-8644
Website: http://www.fresh2order.com

Press Media Contact:
Julia Fine / Courtney Thomas
Sanderson Associates, Ltd
8460 Holcomb Bridge Rd., Suite 200
Alpharetta, GA - 30022 (USA)
312-829-4350
julia@sandersonpr.com / courtney@sandersonpr.com
http://www.fresh2order.com