According to a news report published in Yahoo website on 07 March 2011, of the Wall Street Journal, Best Buy revealed a problem last December that has left investors scrambling for answers. It was loosing market share, especially in the key television and computing categories. The writer, John Jannarone says, Best Buy shares have since tumbled 21% and now trade at a mere nine times this fiscal year's consensus earnings. The threats it faces are likely to worsen. Best Buy's market share is still so big--it accounts for nearly a third of US Consumer electronics sales--it
is reasonable to assume many Best Buy shoppers make decisions primarily based on price. Unless a new technology takes hold, the worst of times are likely to come for Best Buy Investors.