The decision to purchase a new car is one that many car shoppers can labor and agonize over for long periods of time. Ford has incorporated the use of the new SHOWCASE app to simplify the process and place the options in the hands of the customers.
Compatible with the Apple iPad, the SHOWCASE app allows Ford dealers and sales associates to help customers find the exact car that fits their specifications quicker than ever before.
Waiting for the sales consultant to check the inventory or wandering the aisles of a car lot in search of just the right combination of colors and options can be a tedious and time-consuming process, says Michelle Moody, Cross Vehicle Marketing manager for Ford. If the weather is bad or the sun has gone down early in the winter months, venturing outside is even less appealing. In early 2011 we decided to take advantage of the portable technology that became available with the launch of the iPad to facilitate an improved purchase experience for our customers.
The SHOWCASE app gives customers the hands on capability to look through a dealers complete inventory
from the comfort of a chair. While sitting with the customer, the sales associate can quickly select the car model, colors, trim level, additional packages and price; providing the technology to locate cars within the dealer inventory that meet the features and logistics desired by the customer.
While the SHOWCASE app helps to streamline and personalize the customers dealership experience, it also has the ability for the customer to continue home with the information they receive while they consider purchasing a new car. The information created on the SHOWCASE app has the ability to be emailed to the customer at their convenience.
Customers dont like to wait while the salesperson walks away to check inventory, says Rich Savino, owner of All-American Ford, a participant in the pilot program. The SHOWCASE app helps to create a more intimate experience; it lets customers see what is available instantly and make adjustments if they dont find what they are looking for.
Visit Don Chalmers Ford online or on Facebook to receive more information on the new SHOWCASE app.