Theres one group of people who are one of the most active in social networking sites and other social media platforms, its moms. In a social media study sponsored by Performics with nearly 3,000 participants, it was discovered that moms are more active, more present, and more engaged when it comes to using social networking sites, as compared with other women.
Here are some other statistics that came from the study with regards to usage of Facebook:
85% of moms visit Facebook daily, as compared with 73% of other women
82% of moms have had a Facebook account for more than a year, as compared with 76% of other women
68% of moms consider their Facebook account extremely important, as compared with only 54% of other women
Also, with regards to purchasing as a result of social media, moms are also more likely to purchase because of a recommendation on a social networking site, and they are also more likely to purchase from brands and companies they like on Facebook and other social networks. This offers a world of opportunity for brands and businesses, and if theres one question they should be asking themselves, it is this one: Does my business need moms?
The study also found that:
Moms are approximately 61% more likely to own a Smartphone compared to other women
Moms are 75% more likely to trust information from businesses in social networking sites compared to other women
Moms also actively champion and talk about the brands they like 34% of them recommend brands on social networking sites, 24% of them talk about the brands they follow on Facebook, and 50% of them post interesting or relevant content about a brand
With the little spare time they have, moms are taking advantage of all the tools at their disposal. They are using their Smartphones, updating on Twitter, interacting on Facebook and Google+, creating fabulous pinboards on Pinterest, and even maintaining their own blogs. Because they devote a lot of time to these different social networking platforms, they really become excellent brand advocates and influencers, as they promote and talk about the brands and companies that they like and dont like.
It was also discovered that one out of three bloggers are moms, according to a study by Nielsen. Bloggers are truly influential people, since many of them are posting, talking, and reviewing different brands honestly and straightforwardly. A negative review by an influential blogger can end up ruining your brand, unless you address the issue immediately.
As a small business brand, you can benefit a lot from including moms in your target audience. This is especially true if youre in the apparel, automobile, and travel industry, since according to the Performics study, these are the main types of items that moms are ipurchasing.
Did you know that mom bloggers control around two trillion dollars worth of purchase power. This discovery revealed by this study is very significant to brands, since mom bloggers influence other moms and other people as well with regards to purchases.
Here are two questions you should ask yourself to determine if your business needs moms:
1. Can your small business brand benefit from social marketing?
2. Are the products and services you offer relevant to moms and families?
Most brands are likely to answer yes to these two questions, since in todays times, all brands, whether personal or business ones, can benefit a lot from social marketing. And most products and services are relevant to moms and families today as well. From clothing and gadgets to automobiles and travel tours, there is practically no industry that a mom hasnt expressed interest in yet.
Truly, any brand can benefit from having moms interested in their business. Because moms are highly social creatures who enjoy connecting and interacting in social media and online communities, they are the best people to spread your brand by word of mouth.
Targeting this highly active group of women can definitely be advantageous to your small business brand. So make sure your company doesnt ignore moms! This incredibly influential group with high purchasing power can become the best brand advocates and influencers you can possibly meet!
