(CRI-report) - At present, the number of children's clothing enterprises is about 6,000 in China which is 10% less than the total number of garment enterprises and the production only accounts for about 6% of the total national garment production.
Calculated according to the existing population, the highest birth rate of the next stage and the population peak in China will appear in about 2016 and 2028 respectively and in that period, China will also usher in the fifth round of the "baby boom". In other words, for the Chinese children's wear industry, there are at least 20 years of bull market. With the increasingly rising of consumption power, consumer awareness and the advancement of urbanization process, children's clothing market capacity is annually in the rise. In addition, with the continuous improvement of people's living standards, especially now after-1980s parents are spending more on their children's livings.
In 2010, children's clothing market in China continued to maintain a steady and orderly development. The retail sales amount and the retail sales volume of national key large-scale retail enterprises in children's clothing industry increased by 21.2% YOY and 7.33% YOY respectively. In 2011, the production capacity of children's clothing enterprises continued to expand and the production of the industry also increased.
It is estimated that the production of Chinese children's clothing industry will reach 7.45 billion in 2015. In the next few years, the children's clothing will be the fast-growing
products. Currently, the annual sales revenue of the similar products in the global is about USD 25 billion with strong development momentum.
Nowadays, there are about 380 million 0 to 16-year-old children in China; the children's clothing consumption of China's urban residents in recent years maintains an upward trend and its growth speed remains an alarming rate which is still far from the saturation. As the market becomes mature, increasingly numbers of enterprises turn their attention to children's clothing market. As the last piece of attractive cake in the garment industry, children's clothing industry carries a lot of hope and expectations.
As the potential of children's consumer market is huge, the children's clothing industry in the next two decade will be in a good period of development and children's clothing market is with the biggest growth potential in China. In the next decade, the demand of children's clothing market will show a steady upward trend, and it is expected that by 2015, the market scale of Chinese children's clothing market will reach CNY 200 billion.
Moreover, to achieve better consumer market, during the process of the industrial upgrading and transformation, children's clothing enterprises should correspondingly adjust the strategic positioning and development strategies to strengthen exchanges and cooperation among enterprises.
Full research report: http://www.cri-report.com/clothing/10-research-report-on-chinese-children-s-wear-industry-2011-2012.html