(Cri-report) - At present, in South and economic developed regions, the bath foam instead of soaps becomes the daily necessity in people's life. Its market is gradually expanding from South to North as the living standards of residents improving. The market capacity and consumption of bath foam is endlessly on the rise, becoming the second largest market of personal cleaning and caring products only second to shampoo. In 2009, the market scale of China's bath products reached nearly CNY 14 billion. With the improvement of bath conditions, the bath foam will be the alternative to soaps, becoming the leading product of body cleaning products. The huge development potential of bath wash market cannot be underestimated.
The main reasons promoting the growth of China's bath wash market include the continuously steady development of the national economy, the acceleration of urbanization process, the increase of resident incomes, health increasingly concerned and the green ideas of coming back to the nature. Bathing is considered as a relaxing method by more and more people. At the same time, people's requirements for qualities of bath products are much higher. In addition to the basic function of skin cleaning, health and other added products are concerned by customers and the consumer demand for the bath wash is characterized by diversification and individuation. The updating of consumption concepts and habits is regarded as one of the direct motivations for the growth of bath wash market.
In China, 85% of people use bath foam while showering. There are over 20 brands in the market and European and American brands are in the leading position. Currently, trans-national enterprises in China's bath foam market are mainly JNJ Company, Avon, Amway, Unilever, and so on. The
competition in bath wash market is not as intense as that in shampoo. Meanwhile, the ultimate dominate product of the industry does not appear yet. From the prospective of the promotion strength of new products of various bath wash manufacturers and launching frequency, the competition superiority of future bath product market will intensively present in product brands and the market promotion. The brand competition will be much obvious. The scale of market and degree of product segmentation will be increasingly high. Making the new concepts of brands, finding new products and leading market consumption trend will become the core work focused on by various manufacturers.
The apparent market capacity of China's bath foam industry reaches CNY 2 billion and the average annual growth rate achieves 12%. The current market capacity of bath foam is much lower than that of shampoo. However, in domestic market, bath foam is the following product of shampoo and it is the substitutes for soap products whose market is in the declining and shrinking state, the development space for bath foam market is bright therefore. Particularly, the popularity of bath foam in towns and counties is very low, which is waiting to be developed as well. With the opening up of China's market, the huge potential market of China attracts the investment of increasing foreign companies.
All in all, China's bath foam market has the bright market prospect and it is bound to welcome a wider development space.