Bronze Cannes Lion Awarded To Hyundai Motor America For Regeneration Music Project

Ed Shults Hyundai in Jamestown, NY is pleased to announce that Hyundai Motor America was awarded a bronze Cannes Lion during the 2012 Cannes Lions International Festival of Creativity. Hyundai won for their RE:GENERATION Music Project, which featured the 2012 Hyundai Veloster.

The 2012 Hyundai Veloster is a three-door coupe that includes many technological features that enhance the driving experience. It keeps music as the centerpiece of the driving experience.

This project was made with partners Greenlight Media Marketing, The Recording Academy, and Hyundais agency of record, Innocean Worldwide Americas. The project won the inaugural award for best use or integration of music in the Branded Content and Entertainment Category.

Steve Shannon, vice president of marketing of Hyundai Motor America, said, We are honored and truly thrilled that the Cannes Lions International Festival of Creativity is recognizing the RE:GENERATION Music Project. Hyundais intent with this project was to support the creation of original works of art that a youthful, creative audience would appreciate. And with great partners like Greenlight and the Recording Academy, we delivered on that objective in a way that authentically connected Hyundai to the artists.

The RE:GENERATION Music Project challenged five DJs, Skirllex, Mark Ronson, DJ Premier, The Crystal Method, and Pretty Lights, to record a unique track in a genre of music totally new to them, but still incorporating their individual style. The project was filmed and the documentary was directed by Amir Bar-Lev.

For more information on the 2012 Hyundai Veloster, or to schedule a test drive, please visit Ed Shults Hyundai in Jamestown, NY. Their friendly staff will be happy to help all customers find the Hyundai to fit any lifestyle. You can also visit them online at http://edshultshyundai.com/ and on Facebook at https://www.facebook.com/shults.hyundai#!/EdShultsHyundai.

About Ed Shults Hyundai

Ed Shults Hyundai is proud to be the preferred Hyundai dealer of Jamestown, New York. Our dealership provides Hyundai cars, service, and parts to all surrounding areas, including Erie, Bradford, Warren, Sugar Grove, Mayville, Westfield, Russell, and Fredonia. We carry an extensive inventory of new, used, and certified Hyundai cars and SUVs.