The 2013 BMW X1 is making a grand entrance into the sport activity vehicle world. The new luxury BMW is participating in the X1 Restore the Outdoors social media program happening now until September 10.
For two and a half weeks the X1 will travel across the United States and drivers will take pictures at a nature stop along the way. The locations range from parks, beaches, forests and other outdoor areas. There are 12 predetermined stops ranging from Seattle, WA to New York City. Once the picture is taken, BMW will post it on Facebook. For every Like each photo stop receives, BMW will donate 1 to that spot. Each nature stop has the potential to earn up to 10,000.
The X1 Restore the Outdoors program is considered a social good program. BMW Marketing Communications and Consumer Events Manager Trudy Hardy said that many people want to give back, but they dont know how. BMW is
giving each person who has a Facebook the chance to give back.
With the X1 Restore the Outdoors program and the help of our fans, we can give back to some of the places we love, with a simple Like.
BMW of Murrieta is proud to be a California dealer because California is known as an environmentally friendly state. California has two nature locations on the list including the Redwood National Forest in San Francisco, and the Topanga State Park in Los Angeles.
Even before this event the BMW X1 was already giving back to nature. The new X1 receives an impressive 24/34 mpg city/highway. This is the first year that the fuel-efficient and environmentally friendly X1 will be sold in the United States.
The BMW X1 has already arrived at BMW of Murrieta in Midnight Blue Metallic. Stop by the Temecula area location to test drive this fuel-efficient and luxury SUV.