21st Amendment Brewerys Elusive Hop Crisis Oakaged Imperial Ipa Is Back

San Francisco, CA, August 14, 2012 -- 21st Amendment founders Nico and Shaun need to break out of Alcatraz. And fast. The Hop Syndicate is hoarding hops in a remote warehouse, depriving the People of their right to hoppy, aromatic beer. This is Not Cool. Shaun and Nico have to do something. They need to Free the Hops!

21st Amendment Brewery today announced the re-release of Hop Crisis, an oak-aged Imperial IPA with big malt flavor at 9.7% alcohol by volume and 94 IBUs (International Bittering Unitsthats bitter!). Hop Crisis is the latest installment in the 21st Amendments Insurrection Series, a limited edition, once-in-a-while, four-pack release of a very special beer that rises up in revolt against common notions of what canned beer can be. Hop Crisis was the winner of the Great American Beer Festival silver medal in 2010 in the Imperial IPA category and is rated a 99 out of 100 on the consumer ratings and social media website ratebeer.com.

21st Amendment co-founder and Brewmaster Shaun OSullivan says of the idea behind the beer, A few years ago, when hop prices shot through the roof, making it more difficult to brew bitter beers, we decided there was only one thing to do. Make the biggest, hoppiest beer we could imagine. And we really wanted to celebrate the Imperial IPA style by doing something a little more original. Aside from the higher alcohol and intense hop bitterness, we felt aging the beer on oak would add some additional layers of flavor. Because oak can overwhelm the hops, we chose a light, subtle oak character to accentuate the dry hop bitterness and add a unique character to the beer.

The graphics on our four-pack box tell the story of convicts Nico and Shauns adventure to Free the Hops, noted co-founder Nico Freccia. A daring escape through the sewer pipe, surfing monster waves while being chased by a great white shark and a high speed getaway on the San Francisco cable car are all part of the adventure, he adds. We just really felt we had an opportunity to have some fun with this beer.

Hop Crisis is available in four-pack cans and on draft beginning August 13th at bars and stores in all seventeen of 21st Amendments current distribution territories which include CA, OR, WA, AK, ID, MN, OH, MA, NY, NJ, DC, MD, DE, PA, VA, GA and NC. For up to date availability, events and promotions, visit 21As website at www.21st-Amendment.com.

About 21st Amendment Brewery
Hey, were Nico Shaun. We live for great beer. When we opened the 21st Amendment Brewpub in San Francisco in 2000, we vowed to do things differently. To us, the 21st Amendment means much more than just an end to Prohibition. It means the right to brew beer, the freedom to be innovative, and the obligation to have fun.

Images of 21st Amendment Brewery beers are available upon request. Please contact Amy Sharman at amy@campbellconsulting.com.

Contact:
Amy Sharman
21st Amendment Brewery
San Francisco, CA
1-206-307-6990
amy@campbellconsulting.com
http://www.21st-Amendment.com